The birth of a legend from New Jersey

As part of our ongoing “Raps New Generation” series, today we sat down with the upcoming underground artist Grim from Long Branch to talk about his recent music, his upcoming projects, his career advice and his overall experiences being in the music industry and he did not disappoint…

Thanks for taking the time to talk with us, Grim! Let’s go back to the beginning of your career. How did you decide to become an artist?

Grim: After making it a sport to memorize my favorite rappers songs I decided to embark on my own journey to let my voice be heard and try to do my part to be the change i want to see in the industry.

The best advice i ever received was to treat my music and my brand as a business. I had to learn that just putting songs on Soundcloud wasn't enough. I had to tell my story, people aren't just concerned with the art anymore, they want to know everything about the artist. So you must be completely open with your fans, treat them as family.

– Grim

What about concerts? Do you play live?

i have yet to play live. But plan to in the near future.

Best punchline you ever wrote?

Greatness Relies In Mindset….GRIM

– Grim

What are you currently working on? Did you release something in the past?

I currently have two mixtapes and a number of singles out already. I am currently working on about eight singles which include about four features and I am working on my debut album to drop sometime in January.

Last but not least: Would you sign a record contract with a major label?

Yes, only for the opportunities that can be offered to me i.e bigger features,better videos etc. But not for that cash advance, remember juice is temporary, the sauce is forever. Build your brand on your own so that the labels are begging you, not the other way around.

Any last words?

I would like to shout out Asbury Park, NJ. A great city with a thriving culture. I would also like to thank the people who have been with me since day one, my mother and best friend Dan. And my late father, R.I.P

Where can we contact you?

Grim: https://www.instagram.com/real_grim/

Thank you for your time. We wish you and your career the success it deserves.

—

Support the culture.